Adira, meaning "strong, powerful, and noble" in Hebrew, encapsulates the essence of a brand dedicated to enhancing the lives of children, girls, women, and the elderly through innovative and thoughtful products. This foundation sets the stage for a narrative that is not just about commerce but about a profound commitment to health, comfort, and empowerment across different stages of life.

Story Of Adira 

In a world where the dialogue around women's and girls' health and comfort is often whispered, one woman, Deepa Kumar, set out to change the narrative and empower them through innovation and empathy. Adira stands as a testament to her journey, a brand that is much more than just innerwear; it's a movement towards improving the quality of life for women and girls.

Deepa Kumar

Deepa's inspiration stems from a deep understanding and respect for women across all socio-economic and global backgrounds. Her entrepreneurial journey is fueled by a passion to address the unspoken needs of women and girls, offering solutions that not only provide comfort but also boost confidence and assert independence.

Adira, a leading brand under Deepa's wings, showcases a range of innerwear designed for the new-age girl and woman. Each product, from the Patented Period Panties to Support Camis for growing girls, embodies innovation aimed at enhancing everyday life. The Period Panty, a design patented in both India and the USA, is a prime example of how a simple idea can revolutionize the way women experience their menstrual cycle, offering them freedom and peace of mind.

But Deepa's vision doesn't stop at menstruation. Morph Maternity, another gem in her portfolio, is India's most cherished maternity and nursing wear brand. With innovations like leak-proof nursing bras and maternity hygiene panties, Morph stands as a beacon of comfort and convenience for expectant and new mothers.

Pristine Life addresses a challenge often shrouded in silence - incontinence. By creating a range of washable and reusable cotton incontinence underwear, Deepa has given millions a chance to reclaim their confidence and live their lives without fear or embarrassment.

For the little ones, Baby Munkin offers poke-free and eco-friendly diapers, ensuring that babies are cradled in the softest and safest fabrics. This brand, too, reflects Deepa's unwavering commitment to safety, comfort, and the well-being of babies.

Beyond products, Deepa has also founded HowToTellYourChild.Com, a global online platform that empowers parents and educators to engage in honest, non-awkward conversations with children on critical life-skill topics like sexual abuse and puberty. This project of hers has won appreciation from the likes of UNESCO & UNFPA.

Deepa's impact extends beyond product innovation. Her company is dedicated to training and employing women in small towns, transforming them into proud breadwinners for their families and significant contributors to India's economy. This initiative not only empowers individual women but also uplifts entire communities, demonstrating a profound commitment to social and economic development.


MyAdira.com is more than a website; it's a gateway to a world where women and girls can find products that cater to their needs at different stages of life. Deepa Kumar's relentless pursuit of innovation is not just about creating products; it's about crafting solutions that resonate with the needs of women and girls, empowering them to live confidently and without compromise.

Welcome to MyAdira.com, where every product tells a story of innovation, empathy, and empowerment, all woven together by Deepa Kumar's visionary leadership. Join us in celebrating and supporting the journey of women and girls towards a more confident and comfortable life, while also acknowledging the transformative social and economic impact of empowering women in small towns.